The importance of being personal
I don’t know about you, but I can almost always tell when I get a thinly disguised personal mailing that is actually a mass mailing of some kind. On the one hand, I am glad you are communicating with a lot of folks because you need to do that. But, there is a big difference between doing a volume of networking and doing a mass mailing. A mass mailing isn’t in any way personal. In the context of networking, mass mailing is an act of desperation or ignorance as to “how the game is played.” When was the last time you had a warm fuzzy about a letter that began “Dear Current Occupant” or “To Whom It May Concern?” With [ Read more… ]
