Who are you and why are you writing?
I continue to be amazed and astounded how many emails I get every day that aren’t signed and/or that make only vague references to what they are about. “Thank you for adding Joe to our membership” isn’t really all that helpful unless I know who you are and who Joe is. I am fortunate in that I have what I call “Matt’s secret decoder ring” (The FENG membership directory) handy at all times, but it is clearly an additional step to look you up, and then I may have to check my sent mail or my deleted mail to see what we were talking about. Sometimes my mystery correspondent has taken the additional step of writing to me from an [ Read more… ]
