Creating actionable communication
As you all can probably imagine, I get a lot of email and phone calls every day. A previous editorial of mine titled “Say what?” focused on the content of your message. Tonight’s editorial is a little more on the mechanical side and touches on providing sufficient information to the person on the receiving end to enable them to take appropriate action. I know everyone is probably getting a headache from my mentioning outgoing signatures one more time, but until I see them on 80% of the messages I get on a daily basis, instead of the 20% I would venture to say is my normal average, I will continue to beat the drum on this important feature of your [ Read more… ]
