EditorialsBy Matt Bud, Chairman, The FENG

Why Sundance wouldn’t jump

From our daily member newsletter on February 11, 2019

For those of you who remember the movie Butch Cassidy and the Sundance Kid, there was a memorable scene where Butch and Sundance were cornered on the edge of a cliff and the only way out was to jump into a river and float away. As you may recall, Sundance was reluctant to jump, and only with much prodding did he confess to Butch that the reason he didn’t want to jump was that he couldn’t swim. In an effort to reason with him, Butch at this juncture pointed out to him that the fall was probably going to kill him. Impressed with this logic, the two of them proceeded to jump. Fortunately, the movie didn’t end at this point [ Read more… ]

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