Horns of a dilemma
In the things that we do to communicate our background to others, we are at all times challenged by the need to generalize while at the same time being very specific. It is in all honesty, no easy task. And, it is easier said than done. If for example, you are trying to change industries, your 90-second announcement and your resume need to be “generalized,” by which I mean all of the industry specific language needs to be removed and put in terms that will sound familiar to others. Anyone from the advertising business knows the difference between agency income and commissionable billings. “Commissionable billings” is sort of a list price for media, but advertising agencies actually pay net. The [ Read more… ]