EditorialsBy Matt Bud, Chairman, The FENG

Keeping it personal

From our daily member newsletter on December 12, 2018

I am always mildly amused at this time of year by most of the holiday cards and holiday emails I receive. My personal favorite in the mass emailing category was one I received a few years ago that was addressed to me not by name but began instead “My Dearest Friend.” No, I am not kidding. It really did begin this way. It may as well have been addressed to “My Dearest Friend, or Current Occupant.” Other silly approaches to sending out the same email message to lots of people are things such as “blind” distributions where your copy in the To: box has “None.” Just as bad are the ones that you can tell have been sent to lots [ Read more… ]