Building to a sale
When you meet someone for the first time, the natural inclination and the appropriate one is to make small talk. In an interviewing situation for example it is normal to either talk about the weather or the traffic getting to your appointment. They are easy topics and unlike politics where you never know where someone stands, they are safe topics. How we introduce ourselves to others also has a logical pattern. In the case of job search, we have that very useful tool we call the elevator speech or the 90-second announcement. It is a way of getting ourselves into a conversation with another human being. By its nature, it shouldn’t have too many details and it should be mercifully [ Read more… ]
