Who is your customer, what is your product?
If I had to put my finger on the one issue that confuses senior financial professionals it is the subject above. Who is the customer for your services, and what is your product? When I have chatted with or had email exchanges with members who were going through outplacement, the bad advice they have gotten has included only showing their most recent 10-15 years on their resume, to dumbing down their titles, and, of course, leaving off their graduation dates. Please know I am very much opposed to any of these approaches. The assumption with only showing your most recent 10-15 years is that you can somehow fool a resume reviewer into interviewing you. May I suggest that just as [ Read more… ]
