A career in marketing
Just as they should require finance and accounting courses for the members of the other professions in this world, they probably should require more marketing classes for the members of our profession. The question we are always trying to address, whether we are looking for work or currently employed is: Who are our real customers and what is it we are selling them? This isn’t a question that is as easy to answer as it might appear. Not being marketing professionals we often mistake cause and effect. What is it we do for the rest of the organization? Unless you are always thinking in marketing terms your “product offering” is not going to be well received because you haven’t defined [ Read more… ]
