Selling from a full wagon
Although it is certainly true that it isn’t possible to sell from an empty wagon, the difficulty of selling from one that is full is greatly under rated. As senior financial professionals, and as individuals not seriously trained in sales, we frequently find ourselves in the position of have too much to sell and not enough listening skills in place early in a search process to be able to know what our “customers” want to buy. New salespersons in training typically do what is called in personal selling terms “throwing up on the customer.” All of the hard gained product knowledge is brought forth in one giant burp before the customer can squeeze a word in edgewise. Not a good [ Read more… ]
