EditorialsBy Matt Bud, Chairman, The FENG

Networking by brute force

From our daily member newsletter on December 12, 2017

From time to time, someone tells me that networking as an approach is falling into disfavor. (If it does, we will have to change the name of our networking group, and I am at a loss as to how to come up with another name!) When people talk about networking in this way, the networking that they are talking about is the kind that John Lucht discusses in his book Rites of Passage as “the NFL approach to networking.” This is where you hold someone down and refuse to let them up until they give you three names. (Or maybe four!) This brute force approach to the gentlemanly game of making genuine business relationships for the future has never worked [ Read more… ]

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