EditorialsBy Matt Bud, Chairman, The FENG

Are You Selling What Your Client Is Buying?

From our daily member newsletter on December 19, 2007

From Norm Weinstock, Co-Chairman of The FENG, Norm writes: One of the most common faults that I find with resumes is that there seems to be a lack of understanding on what you should be trying to accomplish. When I talk to members about what they are trying to accomplish I have found that their whole strategy of the search is not very defined. “I am looking for a controller’s position” will not do it. There has to be focus in your position search as well as in all the tools that you are employing. To be successful in your search you have to understand the basic fundamentals of the sale. There are several key elements to every successful sales [ Read more… ]

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